LA Wildfires

CRE Pledge for Action

California commercial real estate owners, brokers, investors and trade associations are coming together to support our community as we rebuild after the devastating fires in Los Angeles.

We are asking you to make a pledge in any way you can – donating financially, space, your time, or even just spreading the word.
Pledge Your Support

Together we will rebuild.

We believe in the strength of community and the importance of stepping up when it matters most. The recent wildfires in Los Angeles have left countless families displaced, homes destroyed, and communities in need of urgent support. We are asking for your support to help us in rebuilding.
Making an Impact
We’re launching a pledge drive to provide much-needed relief for those affected by the wildfires. Your contributions will go directly toward:
  • Emergency Supplies: Food, water, clothing, and medical essentials for displaced families.
  • Shelter Assistance: Coordination and support for temporary housing and recovery efforts.
  • Rebuilding Lives: Funding for long-term recovery, including community rebuilding and other forms of support.
How You Can Help
Make a Pledge: There are various ways to pledge your support. Please fill out the form below.

Spread the Word: Share our pledge drive with friends, family, and your network to amplify the impact.

Volunteer Your Time: If you’re local, we can connect you with opportunities to assist on the ground.
Your Support Matters
In times like these, our shared humanity shines brightest. Together, we can bring hope, relief, and tangible support to those who need it most. Let’s show what a connected community can achieve. Thank you for your compassion and sharing this pledge with others.
Pledge Your Support

Supporting Companies & Associations

This call and pledge for action is a relevant, meaningful and actionable initiative focused on restoring the affected communities across Southern California.

California Apartment Association’s Tom Bannon, CEO

“As the last week was unfolding, the first consideration was the health and safety of residents then our teammates. We focused on being the best neighbors. Our message is, “’we are here, and here to serve residents.’”

Camden’s Carter Powell, Regional Vice President

"TruAmerica is working with its third-party management teams to ensure that lists of available units are distributed as widely as possible to those impacted by the fires and reducing qualifications like application fees and credit checks, expedited move-ins and reduced deposits in order to get impacted families housed as quickly as possible. I’m calling on other California landlords to commit to doing the same and to pledge against price gouging as our community heals.”

Bob Hart, President and CEO, TruAmerica Multifamily

Rebuilding LA After the Fires

STARTING A MOVEMENT

The commercial real estate industry is united in its support residents and rebuild Los Angeles following the devastating wildfires that struck the city the week of Jan. 7, 2025. That commitment was the impetus behind the formation of the LA Wildfires CRE Pledge for Action. This grassroots initiative focused on helping meet the immediate needs of people in affected communities across Southern California and creating a foundation for longer-term restoration.

A central focus of the initiative is to fight price gouging by apartment owners, a priority championed by the California Apartment Association. Apartment landlords must adhere to California’s anti-price-gouging law, Penal Code Section 396. Now in effect, this law limits rent increases to no more than 10% above pre-emergency levels after an emergency is declared.
Pledge Your Support

WAYS OUR INDUSTRY CAN HELP

Here’s some of the practical ways the real estate industry is supporting the recovery and rebuilding efforts.
  • Flexible leasing terms, waived fees, and rent freezes to help displaced families find housing quickly and affordably.
  • Collaborations with local nonprofits, government agencies, and businesses to provide essential supplies, temporary housing, and long-term rebuilding support.
  • Innovative solutions, such as offering fully furnished units and helping families access Wi-Fi and business centers to ease the transition.
  • The urgent need for streamlined regulatory processes and coordinated recovery efforts to rebuild homes and infrastructure efficiently.
  • Combat price gouging.
  • Pledge to work with third-party property management companies to ensure that housing is made available to those in need as quickly as possible and without barriers to entry.

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The team at ConnectCRE thanks you for your support.

LA Wildfire CRE Pledge for Action

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